written by Nisan Gabbay, posted on June 28th, 2007

Like everyone else these days, I have been thinking a lot about Facebook and the F8 application platform. I thought I would share some of my research notes here, but this was not meant to be an exhaustive analysis. As of this writing, there were 18 Facebook apps (not developed by Facebook) having 1M or more users. These were the apps that I analyzed to draw my conclusions. In addition to my personal review of the app, I also e-mailed interview questions to the creators of these apps, some of whom responded - big thanks to David Gentzel (Food Fight), Blake Commagere (Causes), Dan Peguine (Honesty Box), and Zachary Allia (Free Gifts) for sharing their tips with us.

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Tags: Mini case studies, Facebook