Grouper Case Study: Dual go to market strategy pays off
written by Jay Parkhill, posted on December 25th, 2006
Note from Nisan Gabbay: This week’s case study was authored by Jay Parkhill, who will be a regular contributor to Startup Review. Jay is an attorney who serves as “outsourced general counsel” to growth-oriented businesses. You can read more about him on his website and blog.
Why profiled on Startup Review
Grouper Networks is the developer of a consumer video sharing site, www.grouper.com, and a provider of white label video hosting solutions to other consumer facing websites. Grouper has created a variety of easy to use tools to support online video creation and distribution. Grouper was acquired by Sony in August 2006 for $65M in cash, at which time it claimed approximately 8M unique monthly visitors.
Interviews conducted: Dave Samuel, co-founder and President; JD Heilprin, entrepreneur, technology and media consultant, founder of RioPort.
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Xfire Case Study: Successfully changing product direction
written by Nisan Gabbay, posted on November 19th, 2006
Why profiled on Startup Review
Xfire provides a free instant messaging service designed for online gamers. Xfire enables gamers to detect what games their friends are currently playing and allows unobtrusive IM communication from inside the game. In May, 2006, Xfire was acquired by Viacom’s MTV Networks for $102M in cash. Launched in January 2004, Xfire now has 5.6 million registered users, with ~300,000+ joining each month.
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